The current trend is buying an apartment in a Residential Tower in Tel Aviv.
The Israeli dream of “Villa and Volvo” has been replaced by a new dream of “an Apartment in a Tower and a Hybrid jeep in the underground parking garage, preferably also with a branded bicycle”.
Residential Towers offer a new modern apartment with windows from floor to ceiling, urban scenery and many amenities. This is a new residential experience in Israel that places us among the great cities of the world. Naming the Tower with foreign names, hinting they are international: “YOO”, “Manhattan Tower”, “W Tower”, “Whit City Tower” and “G Tower”, etc., provides an international flavor.
The prestigious Towers compete on: (i) the size of the swimming pools, the pool may either be internal with a Jacuzzi or a external, but heated, pool and wading pool for the children; (ii) spa and equipment, such as a wet or dry sauna, (iii) club rooms for the tenants, (iv) a hall for tenants’ parties, (v) a meeting room, (vi) game room and (vii) reading room. The Meier-on-Rothschild Tower at 36 Rothschild Boulevard has planned for wine storage facilities and a room for smoking cigars.
The entrance lobby of the Tower is impressive with very high ceilings and a concierge stand to impress the tenants and their guests from the first moment they step into the building. Placing works of art in Residential Towers is a nice way of achieving a cultural and sophisticated atmosphere. The message is that the owners are cultured, not only wealthy.
In the Frishman 46 Tower on the corner of Dizengoff Street in Tel Aviv, there is an art exhibition. The proceeds from the sale of the works of art are used by the Building Committee to increase the pleasure of the tenants.
In the “W Tower” at 6 Nissim Aloni Street in Park Tzameret, there is a picture and sculpture exhibition that is open to the public. Passers by in the neighborhood may also enjoy the exhibition.
In the “G Tower” at Shaul haMelech 22 there are various sculptures that are dramatically lit at night.
In the Alrov (Akirov) Tower on 66 Pinkas Street, the sculptures fit nicely in the high entrance lobby.
In the Beeri Nehardea Towers at 5 Nehardea Street, different artists, not necessarily famous, are afforded the opportunity to exhibit their works of art.